The company I have chosen is Mitchells & Butlers. http://www.mbplc.com/
Mitchells & Butlers is the leading restaurant and pub company in the UK. It started in 1898 and has now become a highly successful company with over 1,600 businesses trading under 13 key brands. The 13 brands include: Sizzling Pubs, Vintage Inn's, Harvester, Ember, Toby Carvery, Crown Carveries, Metro Professionals, Nicholson's, Premium Country Dining Group, O'Neill's, Alex and All Bar One. On average each businesses revenue is over £21,000/week making an operating profit of £180,000/year. M&B is currently worth £70 billion and employs around 40,000 members of staff.
M&B's success is due to their business strategy and vision. Their vision is "To be the first choice for anyone looking to go out for a relaxed, casual meal or drink, whatever the occasion." Their strategy is to ensure customers keep returning and to keep their brands fresh and to maintain and build on their reputation for quality, choice, service and value.
They continue to use the strength of their brands to expand their business and develop more sites. This results in more customers and an increase in their purchasing and marketing thus increasing the companies return on investment.
M&B has positioned itself in the marketplace to take advantage of the increased demand for eating out in the UK. They have become a food-led business opening new sites where there is a high demand for eating out. Food is now M&B's largest selling product growing 30% over the last four years. Nearly three quarters of their sales to customers using their business for eating purposes.
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| Mitchells & Butlers Pub |
Hey. Good to see your weekly updates. However the intro to M&B is a little brief and doesn't really tell the reader enough. Also I would prefer the title of the blog to be your chosen company plus your name! It is easier for referencing for me.
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